Chocolate milk has long been pigeonholed as a children’s drink, but it actually provides the exact ratio of nutrients adults need post-endurance workouts. We’ll remind adults to enjoy the drink of their youth after exercising, especially since working out is really just playtime for grown-ups anyway!
Social
Brand Stunt
We will transform outdoor calisthenics gyms into Promised Land adult playgrounds in major cities like Atlanta, Chicago, and New York.
Merch
Reintroduce adults to their favorite childhood activities with a line of Promised Land branded equipment.
Art Director: Morgan Gillespie